BRIEF

MUSIC MARKETING

BRIEF 4: Music Marketing

A cross-media production for a new artist or band in a genre (or sub-genre/hybrid) of your choice.

Create an original music video and associated print or online material to promote the same artist or band.

You should create a cross-media production for an independent record label (such as 4AD) targeting a specialised audience of 16-35 year olds who have a specific interest in your chosen genre of music.

Task 1: Audio-Visual

Create an original music video to promote your new artist or band.

Length: 3 minutes - 3 minutes 30 seconds. Longer tracks may be edited or faded out to meet the required length.

You may use an existing song for your music video (this does not need to be copyright-free), but the song must not have an existing official music video.

AND:

Task 2:

a) Online*

Create a new functioning website, to include a working homepage and one linked page, to promote your artist or band to the target audience.

Length: 2 pages, including 30-45 seconds of embedded audio or audio-visual material related to the topic.

OR:

b) Print

Create a front cover and double page feature article for a new specialist culture magazine to promote your artist or band to the target audience.

Length: 3 pages.

*Online options:

Candidates are not required to create websites through programming languages such as HTML. It is acceptable for candidates to use web design software or templates in the online options. However, candidates must be responsible for the design of the website and all content (such as written text/language, images, audio-visual material) must be original.